Treating your freelance biz like a client
The #1 issue I see in most (if not all) freelancers…
It can feel nearly impossible to work ON your business, especially when you are booked on projects.
When you have active client projects… all marketing goes out the window.
We need to learn to treat our business more like we treat our clients…
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3 keys to keep getting hired as a freelancer
In 2012, Neil Gaiman gave an inspiring commencement speech at The University of the Arts. I want to highlight a portion where he describes how to stay booked as a freelancer.
“People keep working in a freelance world (and more and more of today’s world is freelance) because…
Their work is good
They’re easy to work with
They deliver their work on time
And you don’t even need all three… 2 out of 3 is fine…
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I drew this in my therapy session... 😜
My therapist and I spent half of the session talking about how freelancing is such a mental game that takes tenacity and grit.
And out of nowhere, I saw an image clear as day of what most freelance motion designers look like (hopefully just metaphorically).
I grabbed my pen and made this masterpiece...
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Should you be posting more online??
Social media is the worst.
Can I just say that?
It sucks your energy dry and turns up the imposter syndrome.
So… should you be posting more online? What if it’s how you get your freelance clients?
Well I have some thoughts!
Click in to find out if YOU should be posting more…
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Is $200k too lofty a goal for 2024?
5 Keys you’ll learn from this episode:
The Shift in Market Dynamics
Economic Impacts on the Motion Design Industry
Adapting Strategies
Project 200K (v. 2024) Goals
Long-term Vision
Click in to read more and watch the video…
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How to Stop Over Consuming Content
5 Keys you’ll learn from this episode:
Recognize the Signs
Shift Your Identity
Master the Art of Subtraction
Implement ‘Subtraction Plus’
Reintroduce Joyful Additions
Click in to read more and watch the video…
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Why Adam Plouff Views Battle Axe like a Band [Issue 42]
A conversation with Adam Plouff
Austin: I've been pondering what you said about thinking about Battle Axe as a band a lot since yesterday. Really such a cool concept.
I'm thinking about writing a newsletter about it... mind if I mention that I got the idea from you?
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Why you don't get better over TIME... you get better over REPS [Issue 41]
If you don't put in the reps, time won't help you.
Here are 2 motion design reps you can do
One for design and animation.
One for freelancing…
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How to build a tight-Knit Keyframe Crew [Issue 40]
Since being a freelance motion designer can be quite lonely, even with social media friends, I suggest you build a small crew of motion designers. A keyframe crew if you will.
Here’s how I would do it if I had to start from scratch…
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How to be the OBVIOUS solution for clients [Issue 39]
When a potential client looks at your website, are you the obvious solution for them?
Here’s one way you can make your ideal client go, “OMG, we need to hire them!”
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When you need money NOW [Issue 38]
Have you ever found (or are you currently finding) yourself in a place where you are desperate for money... like, yesterday?!
Here are the 3 steps I recommend.
What worked in the past?
Ask your network
Outreach like it's your full time job
Read more for the details…
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3 ways to make networking easier [Issue 37]
In this issue, I'm going to share 3 simple tips that will help you integrate networking into your daily life.
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Do this before your next potential client call [Issue 036]
How to get better at sales without talking to clients
Sometimes you’re in a position where you can’t take more work… but that doesn’t mean you should neglect your sales skills. Here are ways that you can get prepared for the next real sales call and blow them away.
Sales training
Role Playing
Record yourself
Level up your audio/video
Taking sales calls while booked
Read on for details and resources…
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Uncover Your Primary Problem in 4 Steps or less [Issue 035]_
Last week, I introduced the Rule of 100 to help you get out of a freelance rut.
Someone replied to this with a fantastic question:
"I'm not sure if I know what my biggest problem is. I see deficiencies in my networking and in having a focused and impactful portfolio (among other problems). Are there steps you would suggest taking to identify the biggest problem?"
So let's dig into this…
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Rule of 100... to get out of your rut [Issue 034]
Chances are high that you have not taken action on what you've learned when it comes to freelancing.
I suggest you use the Rule of 100 to get yourself out of a rut of consuming (which feels like learning but often isn’t) and start taking action that helps you get more of what you want.
Step 1: Identify your primary struggle.
Step 2: Identify a primary action that could alleviate that struggle.
Step 3: Do 100 of that action every day for 100 days.
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Sticktoitiveness + Non-Obvious Freelance Skills [Issue 033]
Here's a big picture framework to help you navigate your career.
Sticktoitiveness: the quality that allows someone to continue trying to do something even though it is difficult or unpleasant
+
Non-Obvious Freelance Skills: Traits that go beyond the obvious (good portfolio, social media presence, being kind) and add tremendous value
=
A winning long-term combo that can weather tough times
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The secret to building trust with clients [Issue 032]
Want to know how to make more money without having to resort to stealing office supplies from your client’s office?
Well, building trust with your clients is key!
Read on for a step by step guide to build trust quickly and keep it when things get dicey…
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From Boring to Booyah: Spice Up Your Brand Positioning [Issue 031]
Are you tired of being just another motion designer in the industry?
Well, it's time to spice things up and position yourself in a way that makes you stand out from the crowd!
Here are some tips to get you started:
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11 Tweets that explain the industry slowdown [Issue 030]
If you haven't felt it, you've know someone who HAS had a slow down in work this year.
Here are 11 tweets that shed light on what's happening, what to expect, and, because I'm an optimist, some hope for the future.
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