How to be the OBVIOUS solution for clients [Issue 39]
When a potential client looks at your website, LinkedIn, or other social accounts, are you the obvious solution for them?
Imagine a company called Pawsome Trail Gear is looking to elevate their pet camping gear company with animated content on a big screen behind their vendor booth.
If they land on your site, they'll see your portfolio that shows off your best work. You have a cast study or two. Maybe even some impressive list of logos of companies you've worked with.
If they like some of the work you've done, they may put you down as a potential person to reach out to/hire.
But then... they see Abbi's website.
Here's one of her example pieces she made for a camping company.
Abbi's homepage shows that she is an outdoor enthusiast with two dogs who focuses on helping camping brands build templates and automate social posts so they can generate tons of custom, on-brand animations with ease.
Guess what... Abbi just shot to the #1 spot for them!
That's the power of niching down. Abbi is the OBVIOUS choice for them.
While it's not the ONLY way to get clients, it can be a powerful technique.
The beauty is you don't have to commit to a niche forever.
Here are some ways to explore niching down without ditching your current site.
Create a 1-page website with a niche focus
Use client projects
Or create personal projects to demonstrate what you can do
Put a deck together that focuses on a niche
Cold email companies in that niche and send your 1-page site or deck
You can focus switch up the niche every quarter or so until something really lands. This isn't a forever thing. But I wouldn't try focusing on more than one or two at a time.
I posted the list of motion designers I know who have niched down on LinkedIn and asked if anyone knows of others.
Comment on that LinkedIn post if you know of others!
Would you like to make more money with freelance motion design? Here’s how I can help.
Sign up for the $200k Freelance Newsletter and get 1 freelance tip each Sunday (sign up below)
Reply to the first email I send you with a burning question you have… I read every message and use these to write content that is tailored to what you need help with 🙌
