+$25k is a 4-week bootcamp
where you learn my step-by-step freelance system to generate an extra $25k
The investment is $250/month for 12 months ($3,000 total)
or $2,500 if you pay all up front.
My goal is to more the 10x your investment
(just in that first year… you can keep up the moment and grow that year after year)
Learn the +$25k
system
Get a personalized
marketing strategy
Receive on-going support and earn an extra $25k
It's been a tough time for motion designers.
Major tech layoffs, project delays and cancelations, endless holds, and several other factors have made it the worst years for many motion designers. Freelancers who have usually had work just show up in their inbox have found themselves going weeks or months without work. And I've heard from countless folks that they've made 1/2 or even 1/4 what they used to make.
It's rough out there.
Despite the industry shake up…
We are seeing students generate an extra $25,000 - $100,000 in less than a year.
“I officially completed the extra $25K goal!”
Han (Technical/3D Artist)
“So I just realized… when I send my invoice in this Friday, I will have more than doubled the +$25K. I’m only counting jobs I got from implementing strategies from your course.”
Paul Del Vecchio (Editor/Motion Graphics, Director)
“+$25k goal achieved! Thank you, and everyone here, for your help and mentorship. Things are just getting started!”
Kelsey Hoggard (Motion Designer / 3D Artist)
A few years ago, I was frustrated with my income, so…
I started Project 200k
I was 5 years into being a freelancer, but I had not yet broken into the 6-figure income I knew others had reached. I had only ever made about $70k with freelance (and some more with running a course). If I were to hit $200k, I would more than double my income!
So I went all in.
Long story short… after a year of working my butt off to figure it out, I broke the $200k mark on Dec 17th!
With a total that year of $206,775.
Here are some Tweet screenshots from the beginning and the success.
How it started
➡️
How it went
How did life change?
💰 My wife and I were able to build more savings
🕺 It massively built my confidence... in creativity & business
🗽 We were able to move to NYC (had been a dream of mine since I was a teenager)
🥑 We can order a side of guac whenever we feel like it
👨🏻🏫 I’m now equipped to help YOU earn more as a freelancer
I want more for you
Making $200k was life changing, but I don’t want to be the exception.
And in fact, I’m already not the exception. I’ve talked with or heard about at least a dozen motion designers making between $200k-$450k… and we’ve helped students not only add $25k… but even reach nearly $200k.
This is not an impossible goal.
I want to help you get there.
But why the focus on money?
Money doesn’t fix everything.
But money does fix money problems.
And unfortunately…
Many motion designers struggle to make a good living.
this sucks, but… it's fixable.
Most freelance income problems stem from one of these six issues.
1. work starts → marketing stops
As soon you get work, all of your marketing efforts stop (cold outreach, networking, reaching out to past clients, sharing work on social media).
2. No crm
You don’t have, or manage, a CRM (Client Relationship Management), you will lose so many opportunities. It’s impossible to hold all names of people and studios in your head.
3. Poor positioning
You’re not position yourself in a way that makes you the obvious choice for your ideal clients. When your positioning isn’t aligned, it confuses potential clients. And confused clients don’t buy.
4. Pricing issues
You don’t know how to price your work (typically undercharging, sometimes underquoting 2x, 3x, or 4x lower than you should be).
5. No accountability/support
You have zero accountability or support for working ON your freelance business.
6. Post-n-ghost
You post and ghost (share once or twice on social media, then lurk for weeks or months). Hiding in the shadows doesn’t help your new, exciting clients find out how awesome you are.
I used to have the same issues... until Project 200k
I was fed up with hitting an income ceiling and I was exhausted from being overworked for not enough pay.
So I made a decision... I am going to do whatever it takes to make $200k from freelance motion design.
It felt impossible, but when I told the world what I was going to do... things got interesting.
I DEVELOPED A PLAN (with the help of years of business books, podcasts, and coaches)
I MADE $ZERO IN JANAUARY 😮
I DID NOT GIVE UP ON THE PLAN
And I'm glad I stuck with it because on Dec 17th, I broke the $200k goal.
After 2 years of making $200k with freelance, +$25k was born ✨
Thousands of people have read my 200k updates and advice, but you can only get so much from a LinkedIn post or a newsletter.
So I created a program to give personal attention to a few freelancers at a time who are serious about taking action and getting results.
+$25k is a uniquely powerful program...
Single Goal: Help you make an extra $25k
No fluffy terms like "boost your freelance." We're talking about actual, tangible, monetary success.
Guest Speakers
Students get access to past recordings and live guest chats. We've had Ryan Summers tell students how to stand out, Amanda Russell shared what it takes to be a go-to freelancer for studios, Shea Lord shared her pricing secrets, and many more (and more to come). These are recorded live so students get a chance to ask questions and connect with industry experts.
Custom Marketing Strategy
You will get a customized strategy, like a perfectly tailored suit, to get new clients at higher rates.
Project200k Details
I've been pretty transparent about my numbers and what I did to get to $200k with freelance, but for +$25k students, my books are wide open. I will share even more details and hold nothing back.
Brutally Honest Feedback
Your friends want to stay friends, so they give you a softer version of feedback. A great coach is crystal clear about what you need to work on and what's working. So you will get a full audit of your social media and website from me.
Community of fellow go-getters
It's hard to go it alone out there. Many students have talked about how important the relationships they've built in +$25k have been to their career (and mental health).
The investment for +$25k is
$250/month for 12 months ($3,000 total)
or $2,500 if you pay all up front.
My goal is to more the 10x your investment
just in that first 12 months… and with what you learn, you can maintain or keep up the moment and grow that year after year.
What you're going to learn over 4 weeks
Below, you'll find the topics covered each week.
The structure of the bootcamp is that you'll get new Training (mostly in the form of video with accompanying text) every Monday and Homework due on Sunday.
And during the week, you'll have a Clarity Call (group coaching) and a Co-Working session to reinforce the training and cater advice to your personal situation.
Week 1
Welcome, Social Media, and Live Rates Discussion
At the beginning of the week, there is a Kickoff call where we do introductions to the program as well as between the students. The training lessons are...
The big picture (freelance farming analogy)
Understanding the importance of the checklist
Meet your fellow students
Social media 101
30 min of engagement
Rates Discussion Call
(a favorite of almost all students) which answers the question are you charging enough? We take a personal look at YOUR situation and determine 3 clear paths for how you can make an extra $25k.
Week 2
Foundations of the Freelance Framework
The lessons are...
Online presence audit
Positioning
Outreach - Studios
Outreach - Direct clients
Outreach - Peers
We will have a live discussion about project income boosters that you should be implementing. And like every week, there is a Clarity Call and Co-Working session.
Week 3
Systems for efficient & effective outreach
The lessons are...
CRM (Customer Relationship Management)
Easy management of your CRM pipeline
Find a back door (for more effective outreach)
SWOT analysis.
And like every week, there is a Clarity Call and Co-Working session.
Week 4
Custom Marketing Strategy & More
The lessons are...
You receive your Custom Marketing Strategy
A/B testing
Collecting NOs
Swinging for the fences.
And like every week, there is a Clarity Call and Co-Working session. And to finish off the 4 week bootcamp, we have a Graduation call.
Enrollment invites will go out to top applicants for the next session. Expect to hear back in no more than 7 days.