Social media is the worst.

Can I just say that?

It's a time and energy vacuum that sucks you in and spits you out feeling worse about yourself (comparison), stressed (what's going on with the industry?), and drained (over-consuming).

I have a project (for later down the road) in Notion called "Freelance without Social".

That's the dream, right?

➡️ Do fun projects that are so good that it just brings in new, high paying clients consistently and organically with creatively fulfilling work.

I'm not saying it's impossible to ditch social media and thrive as a freelancer... but it's not the reality for the majority of freelance motion designers.

So back to the question...

Should you be posting more online?

I want to propose that this question might not be the best question to ask.

So why did I ask it?

Because it's a question I get a lot.

The better question, I propose, is...

What can I be doing to connect with more of the right people in such a way that it helps me reach my goals?

If your goal is to get more clients, make more money, and have a more fulfilling freelance career, then posting more online might be a good idea.

But there are other ways to do this as well.

• Introduce yourself to more ideal clients

• Connect with peers 1:1 (DMs, coffee, Zoom chats)

• Write compelling blog posts on your site for better SEO

• Update your reel and share it with your trusted peers for feedback

It's easy to scroll LinkedIn or other sites and feel like you're "behind" because you see an endless sea of content flowing from every direction.

The reality is some people who post everyday on social media aren't ever getting work. And others who never post are staying busy.

But most of those who are quietly stacking project after project, aren't sitting back and having loads of projects just land in their lap (at least not in the last year or two). They are hustling outside of the public view to build relationships, get introductions, and strategically position themselves as the most obvious option for their ideal clients.

So no, I don't think that you should just be "posting more online."

While that could end up being part of a bigger strategy, it's almost never the solution to getting more work.

So don't feel bad if you're not posting every day... but DO start thinking about what you should be doing to connect with the people who would love to hire you.